To focus on customers, we often use many sophisticated words to describe the core values of a construction enterprise — such as Prestige, Quality, and Thoughtfulness. Instead of choosing a fancy word, ASBUILD chooses the simplest yet most fundamental one: KINDNESS.

The construction industry faces complex challenges in building and maintaining client trust. ASBUILD believes that no core value — no matter how eloquently expressed — matters without genuine KINDNESS rooted in each individual.

Without kindness, there is no true goal to uphold prestige, no foundation to ensure quality, and no motivation to serve customers wholeheartedly.

Therefore, we believe: “Kindness is the core value — the PREMISE of all core values.”

When joining ASBUILD, each member brings their own valuable qualities to contribute.

These may include deep expertise in their area of responsibility, a wealth of personal experience that allows them to perform tasks efficiently, or many other strengths.

However, what ASBUILD values most in every individual is INTEGRITY. Integrity ensures that each person, with their abilities, efforts, and decisions, always acts in the best interest of the organization as a whole. When the organization thrives, individuals thrive.

With INTEGRITY, every aspect of our work is empowered to grow in the most positive and sustainable way.

Therefore, we believe: “INTEGRITY is the core value — the FOUNDATION of all core values.”

Although ASBUILD is still in our early stages, we has brought together many outstanding individuals from diverse and progressive backgrounds. Therefore, beyond individual excellence, ASBUILD places great importance on cultural harmony — ensuring that all members move forward together in the same direction.

This is not easy to achieve, and it cannot be forced, no matter how well-structured the system may be.

However, everything becomes easier when each individual knows how to RESPECT others. When we respect one another, we listen more, reflect on ourselves more, focus more on each other's strengths, learn to see things from others’ perspectives, show greater empathy, encourage one another more, and offer better support.

Therefore, we believe: “RESPECT is the core value that ORIENTS all other core values.”

In every business, efficiency is an essential criteria, and is often pursued implicitly.

At ASBUILD, however, EFFICIENCY is not limited to business performance alone. It also means EFFICIENCY IN EVERY ASPECT OF WORK.

Efficiency in the work of each individual.

Efficiency in team performance.

Efficiency in organizational management.

Efficiency in delivering products and services to customers.

Ultimately, all efforts, dedication, creativity, and continuous improvement are directed toward this core value: EFFICIENCY.

Therefore, we believe: "EFFICIENCY is the core value — and the GOAL that unites all other core values."

While production and business efficiency are undeniably important, an organization’s true value is also measured by another vital criteria: their contribution to society.

In a market where companies are often preoccupied with chasing profits, this criteria is easily overlooked. But at ASBUILD, a company deeply aware of our social responsibility, we always wonder how to become an organization that brings value to the community.

That value is reflected in our commitment to legal compliance, fulfilling tax obligations, supporting society through shared challenges, and contributing to collective progress.

Because only when the community thrives can business success be truly meaningful.

Therefore, we believe: "Community PROSPERITY is a core value — and the ultimate OUTCOME of all core values."